Social Media Optimisation, Marketing & Management
Being social isn’t just about meeting people in the local pub any more. Social networking websites are now dominating the Internet and has a lot of potential influence.
You’ve heard of Facebook, you’ve heard of Twitter, you may not have heard of the others. Here’s how each social networking site can help you:
Facebook has more active users than the population of Belgium. That’s a lot of people! These people aren’t just under 25 either. As Facebook is growing every day, targeting potential customers is becoming easier to do. Having a Facebook Page is a good way to promote your brand within the social arena.
Twitter can be daunting for a lot of people. Some people find it a useless tool and others live by it. However, its influence on the millions of daily users in unavoidable. If done correctly, a Twitter profile can become a poweful source of business; and if done incorrectly can hurt your business a lot! Twitter can be a very good tool not only to promote your brand but also to interact with your customers.
Foursquare
Foursquare is a unique social tool where a person can “check in” to a location. People can then become mayors of that location. There are lots of other geeky features of this site, but as a business you can easily take advantage of what Foursquare has to offer.
Not all businesses can utilise Linkedin to target their audience. However, it is a very good place to network with other key people in other businesses. Linkedin can be a powerful tool to create and maintain client relations as well as promoting your own.
Youtube
Video is another way of getting people’s attention – well, it worked for Susan Boyle and that kid who went to the dentist! If you have a product worthy of promoting via video, then it’s definitely worth looking into how Youtube can help you promote it – and your brand!
…and Other Places
The above is a non-exhaustive list of lots of social networking sites that are around on the Internet. More and more crop up and while this is happening there will be more and more opportunity to do business…
