Conversion Rate Optimisation (CRO)
Conversion Rate Optimisation is the process of looking at your current web site and, using analytical data, deciding and measuring how it can be improved to increase conversion rates.
It all starts from Analytics
Web analytics are far more important than you think. Google Analytics is the leader in web analytics tools and is used by over 90% of web sites.
People use Google Analytics, but most don’t really understand how much the tool can offer. Not only does it tell you how many people visited your site, it also tells you about how they arrived on the site, the journey they took, how long they spent there and, most importantly, whether their visit resulted in a conversion.
What Exactly does Conversion Rate Optimisation Involve?
CRO is a form of SEO that mainly involves looking deep into Google Analytics’ features to see how your site can be improved to boost sales. This can range from small web design improvements to implementing new landing pages for specific visitors.




