Alex is a partner at Pleer. He has worked in SEO for over 5 years and has been messing with HTML since he was 13. Alex is known mostly for his WordPress plugins, and contributes to Econsultancy, 123Reg, State of Search and many more.
Latest News Ticker is a Premium plugin by Shane Jones. Its main feature is very simple; it mimics the news tickers that you will see on most news channels. It takes your post titles and some other fields and displays them across the top or bottom of your page in a scrolling fashion, clicking on the posts. You can choose the category which posts you want to display.
The pro version comes with many additional features and a handful of themes that mimic some of the major news networks like Sky, CNN , Bloomberg etc. There will be a fully custom theming suite with the next major release which is coming soon.
Buy it – NOW!
This plugin is great for making your latest posts visible sitewide especially with some of the eye catching themes that it is bundled with. And at $19.99 a real bargain. Get your copy today! That is all.
Col Skinner (aka @SEOSherlock) found this bug today and has kindly let me share a screenshot of what he found:
Here’s how he found it, and how you can replicate it (I was able to do so):
Log into any account report then go to Content -> Site Content -> Pages / Landing Pages / Exit Pages
Click on the “open in new tab” icon to the right of any pages.
The resulting popup will be to the URL path you clicked on, but the domain itself will be completely random. To make things even worse, all you need to do is refresh the page to be given another random domain.
Are you attending the A4U expo in London this October? Make the most from being a delegate with a few of these tips
Take Business Cards, lots and lots of business cards
Whether you’re representing your employers or just moonligting, give your business card out to everyone you feel you can do business with. They may hand you a smaller project or, you never know, they may be hiring.
Speak to the Speakers
Have a question for the speakers? Don’t worry if you think it’s a stupid question because it isn’t. I felt like I didn’t want to make a fool out of myself by asking stupid questions (and still do), but they have the answer and they’ll share it with you. If you’re really nervous they will accept beer.
Choose the Tracks you will be able to Action afterwards
Some tracks, although interesting, may not apply to the work you’re doing now and for the near future. Instead, attend the tracks that you need to attend and read up on the rest from places like State of Search, who will have lots of great guest posts during the event.
The event parties in the evening are a great way to network with speakers and other delegates. However, it’s also a chance for you to get drunk, very drunk. Ensure that you have whatever you need in the morning so that you can still take stuff in the next day! Free tea and coffee will be ready when you get to the venue to save your life.
Go to the Bavarian Beer and Sausage on stand 50!
Like sausages? Like beer? Good. Go stand 50. That is all.
Since creating both the [intlink id="1018" type="page"]Facebook Like & Send Buttons[/intlink] and [intlink id="1053" type="page"]Google +1 button[/intlink] plugins I have been asked a lot about how I aligned them all in one line (like above). The answer is that it’s really easy!
Step 1: Install the plugins.
Install the following plugins:
[intlink id="1018" type="page"]Facebook Like & Send Buttons[/intlink]
Banc Media, a Manchester based SEO & PPC agency based in Salford Quays, Manchester.
Starting July 4th 2011, Alex will join the Banc Media team and be responsible for all SEO clients and the internal Banc Media SEO team. His role will include SEO strategies, on-site development and consultation, content distribution and client relations.
Unfortunately I cannot give any more details out other than what is in the job specs. To apply for the job please fill out the form at the bottom of this page. Below are the job descriptions for both jobs.
Please note that these jobs are in-house and are not within Pleer.
To be the driving force of our E-Commerce function and strategy ensuring that the E-Commerce function and all other key stakeholders work together to deliver a website that is the best in class from usability and conversion to robustness and scalability.
Key areas of responsibility
Website –lead the project team and stakeholders for all projects related to our website
Conversion\AVO – plan and execute improvements to our conversion rate and AVO
Web Analytics – To monitor analytics and management reports and highlight areas of failure and success, then develop recommendations and take appropriate action
User experience – To deliver a best in class online customer experience, making it both easy and enjoyable to shop.
Research – Monitor other industry leading websites with online trends and ensure recommendations are made to help keep the business at the forefront of e-commerce
To understand the information requirements of the business, all its operating departments and routes to market to ensure that the right decisions are made concerning the development of E-commerce systems.
To work closely with the key stakeholders of the business to ensure our E-Commerce offering is best in class.
To critically review and identify areas of improvement / modernisation in the current systems employed to meet these needs.
To establish a comprehensive framework for the future provision of E-Commerce.
To embrace the latest change management and audit techniques for our E-Commerce systems
To play a lead role in the development of a long term E-Commerce strategy.
In consultation with the board to agree an annual E-Commerce plan with recommendations for implementation, specification of deliverables and accurate time\cost estimates.
To play a major part in the implementation of the aforementioned strategy through the development of shorter term E-Commerce plans.
To educate and raise awareness of E-Commerce capabilities within the business.
To work with users, external suppliers and consultants to keep abreast of all technological developments in the market and manage new applications to the highest possible standards to meet the needs of the users in the business at the most cost effective price.
Maintain a comprehensive understanding of new developments, applications and techniques in online retailing.
Ensure compliance with the relevant regulatory authorities and create and manage procedures/policies in line with company requirements. Devise and implement revised processes in order to improve compliance levels.
Oversee the E-Commerce team and ensure it is adequately trained and “fit for purpose”.
Act as the centre of excellence and technical expert for E-Commerce across the group and externally.
Devise and implement all relevant E-Commerce operational process and procedures.
Manage a team of employees.
Review all E-Commerce systems and procedures and introduce efficiency improvements across relevant areas.
Appropriate Professional IT Qualifications relating to both the technology and applications.
Valid UK driving licence.
Educated to Degree level.
Minimum of 4 years experience leading a successful E-Commerce department / business and comfortable working at both the strategic and operational level.
Live, breathe and have a passion for all things Internet.
IDM Digital Marketing qualification or equivalent is desirable.
High level of IT literacy and a genuine keen interest in leading edge industry issues.
Experience of International e-commerce is highly desirable.
Excellent organisational and planning skills
Attention to detail
Flexibility. Ability to meet deadlines and achieve targets.
To be responsible for the development and management of the company’s paid search activity across Search Engines and Web Comparison sites. To support the Marketing Manager in other areas of marketing as required.
Manage paid search activity including keyword generation, negative keywords, creative copy writing and testing
Co-ordinate bid and budget management, gathering actionable data from various sources to ensure consistent and continual optimization of the Company’s paid search activity
Generate and distribute management reporting to ensure that the wider team is aware of paid search performance and trends
Develop, manage and leverage relationships with search engines to further optimize the Company’s paid search activity
Oversee day-to-day bid management and optimisation of campaigns
Undertake various testing projects and plans to improve performance, such as creation and optimisation of landing pages
Actively work to improve key PPC metrics, ensuring that all content is proofed effectively and to a high standard, and in line with brand guidelines
Support marketing campaigns and product launches through PPC activities
Research competitor search marketing activities and keep up to date with latest trends, technologies and methods
Ensure all industry best practices and legal requirements are adhered to at all times
Support the Marketing Manager on an ad hoc basis
Become familiar with our product range, maintaining an up to date knowledge of latest activity, trends and news
Take responsibility for personal development in order to develop role competence
Help maintain a clean, tidy and organised work environment to ensure that a professional and efficient level of work is adhered to
Be part of the Marketing & PR team
Manage the Company’s search marketing function
Co-ordinate with all key departments
Liaise with external suppliers and representatives
Marketing or related degree
Valid UK driving licence
Good analytical skills and understanding of site metrics
All-round PC skills, including Microsoft Office applications
Google Analytics and Adwords skills
3-4 years search marketing experience, ideally working on an e-commerce website
Used to working with large sets of data
Working within a busy team
Managing a high number of projects simultaneously
Huge passion for search engine and PPC marketing
Technical and analytical mindset
Organisational and planning skills
Strong background in Web Analytics, Conversion and Usability
Copywriting and proofing skills
Exceptional attention to detail
Reporting & administrative capability
Successful interaction with colleagues
Fluent in other European languages a distinct advantage
Last week bit.ly, the leading URL Shortening service, announced that they now include QR codes when generating a shortened URL.
Although goo.gl has been generating QR codes since April (as tweeted by Matt Cutts), bit.ly have rolled this out less than a month since goo.gl has been made available to the public.
QR codes are now becoming more and more useful, especially with the massive increase of mobile web searching in the past year. Google’s Mobile Search overtook Bing’s PPC clicks in Q3 of 2010, which means that smartphones are now being targeted more than ever for advertisers with multi-channel strategies.
How Do I find the QR Code?
It simple! Let’s use a bit.ly and goo.gl URL both pointing to my own homepage:
Using the QR code is just as easy. For bit.ly, append .qrcode to the URL and for goo.gl append .qr as illustrated in the images to the left.
These URLs can then be used as an image which you can then insert directly into your site!
bit.ly wants to Eat goo.gl’s Balls
Appending .qrcode to the end of the bit.ly URL may seem like it’s using more characters, so why aren’t they using .qr? Well, they are, and they’re using it intentionally to annoy the folks at Google. Take a look at the image below to see what I mean:
Tip: You can append + to the shortened URL to view statistics on the link (e.g. http://bit.ly/bGFlXA+ and http://goo.gl/SMp3+)